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Ethics and Etiquette

As many other things in life, also the wine has its own ethics, but someone stops at the etiquette. Every fruit is born from the daily work of Man under the sun, asking for good weather and blessing the favors of climate, betting and hoping.
But this is not enough.
The work is not the matter that gives a form, but the artist that thinks and forge his dreams with his hands and its tools.
Therefore the Wine strats from experimentation, terroir study, variety's choice, pruning, time and ways of grape harvest, aging and bottling, passing trought the infinite search of a intense scent, of a famous one of a cleaner color, reaching the taste that has a special ancient place in the memory.
Between the thesis of a vineyard and its traditions and the antithesis of a wine steward-agronomist who wants to dare, there is the harmonic synthesis of vineyard freely interpreted.
But this is not still enough.
Preserve and perpetuate the memory of a vineyarder, conjugate it with the enologic knowledge, persuade an anonymous drinker [who someone obstinatelly call "consumer"] is not enough. It is necessary respect and love for the Earth and who works it. Goodness is measured from the culture of silent peasants in love with their earth, from the protection [and not theft] of their secrets, from good environmental conditions of their job, from the solidarity in order to resolve difficulties.
Therefore the fruit of those sacrifice gives a pleasant moment to other men who have not never met [and perhaps they will never know] that peasant and that wine steward that let them conciliate with his life, for an escaping [ but ripetibile] moment.

This is the ethics of every product cured by Calò Giordano

 

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